For those with Higher Standards
Gefen products can be found in every Jewish kitchen pantry across the globe – and for good reason. The family-owned conglomerate follows a protocol of higher standards that is simply unrivaled in the Kosher food industry. With the market becoming increasingly saturated, Gefen recognized the need to pay homage to its loyal consumers, and maintain its strong positioning as the undisputed leader of quality, innovation, and higher standards in the world of Kosher.
Rather than boast and bloviate, we set out to tell the story of Gefen’s Higher Standards in a manner that would disrupt, educate and endear. We turned the tagline to be consumer facing, positioning the brand for consumers with “higher standards”. Through a recipe of storybook-inspired illustrations, lovable characters, and Dr. Seussian verbiage, the ads conveyed the magic of Gefen’s beloved and trusted heritage, recalling the warmth and affection associated with good food. Shelf talkers brought this head-turning campaign to life, connecting our audience with the characters and with the brand.
There are plenty other fish at sea
In the cool, calm waters of the Pacific, among the frenzy of my finest finned friends, you’ll find me frolicking and fancying the fantastical notion, and swimming to the greatest of lengths, to earn a prized position aboard the Gefen tuna can. Yes, there’s plenty of fledgling fish in the sea. But there are only a select few who are bred like me. Tender yet tough. Chunky yet buff. Because for the Gefen can, only the best is good enough.
The Anointed Ones
Those “100% pure olive oil” claims you hear? Chances are they’re just greasy gambits, slicker than the liquid in the bottle. Specks of corn oil mixed with soybean, blended with grapeseed and a dash of safflower — it’s a motley crew of lathery lies that’s more snake oil than olive. At Gefen, we’re jurists of the purest. Only olives in this bottle – young and flavorful, pressed at just the right maturity. So if you’re confused about olive oil, just taste it. Your palate will perceive the difference higher standards can make — milder, aromatic, bursting with fruity-bitter flavor. With each dip, dab, drizzle, and dash, rest assured you’ll be dishing out only the purest 100% Spanish sun-ripened, unadulterated olive oil. Right this way, in you come, up you go. Lo siento, impostores, only olives need apply.